Leveraging Large Language Models in Retail CRM Systems: Improving Customer Retention and Loyalty Through AI-Driven Personalization . Journal of Artificial Intelligence Research, Ahmedabad, India, v. 4, n. 1, p. 438–482, 2024. Disponível em: https://www.thesciencebrigade.org/JAIR/article/view/492. Acesso em: 7 mar. 2026.